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Bollywood

 
India remains the largest film producer of the world, producing an average of 1000 films a year. Since 1931, when the talkies were introduced, India has produced more than 67,000 films in 30 languages. Today Bollywood - the Hindi cinema counterpart of Hollywood - is no longer the curry kitsch of the past; it has gathered a large worldwide audience, especially among the NRI's. Through its international quality and blend of the East with the West.
 
Bollywood has come a long way since 1896 when soundless movies made its advent into India with the Lumiere Brothers. "Raja Harishchandra" in 1913 made by the legendary Dadasaheb Phalke heralded the birth of the Indian film industry. Today popularly known as Bollywood
 
Some rules remain unchanged in Bollywood - the Hindi cinema equivalent of Hollywood. Actors still break into a song. Though the venue is a discotheque. Today songs are played at weddings, festivals, nightclubs, cutting across the numerous ethnicities and lifestyles of Indians, as well as the Indian diaspora spread across the globe. Demonstrating that westernization need not affect the Indian identity.